Subject: Marketing  
   Subject Specific  
  full-text     Alexander Street - a ProQuest Company (formerly VAST)
   Valuable video, music and unique primary source collections encompassing nearly a billion searchable items in 20 academic disciplines as well as 270 million pages of historical primary source collections. Each video comes complete with keyword-searchable, synchronized transcripts as the video plays. Customize clips, name them, and annotate them.
  mixed     Business Collection (Gale)
   Business Collection provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. Users will understand the activities of companies and industries worldwide through nearly 4,000 leading business and trade publications,
  mixed     Business Insights: Essentials (Gale)
   Business Insights provide detailed company and industry profiles including SWOT reports, market share reports, and financial reports as well as thousands of company histories and industry essays from Gale's core business collection. Deep research coverage with scholarly journals, business news, and more. —Tutorial—
  mixed     Business Source Premier (EBSCO)
   Business Source Premier is the industry’s most used business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. Includes full text coverage in marketing, management, MIS, POM, accounting, finance and economics. —Tutorial—
  full-text     Business Source Premier Company Profiles (EBSCO)
   Browse or search a list of company profiles from MarketLine.
  mixed     Communication and Mass Media Collection (Gale)
   This database brings together information found in more than 350 journals. Nearly 3 million articles on all aspects of the communications field.
  full-text     IBISWorld
   Provides thoroughly researched, accurate and current business information by a team of dedicated expert analysts that researching economic, demographic and government data in more than 700 American industries. The most comprehensive collection of Industry Market Research and Industry Risk Ratings.
  full-text     JSTOR Business Collection
   The JSTOR archive holds the complete digitized back runs of core scholarly journals. JSTOR is not a current issues database. -- Journal Title List —Tutorial—
  full-text     Polling the Nations (Infobase)
   A database of public opinion polls containing the full text of 700,000 questions and responses, from 18,000 surveys and 1,700 polling organizations, conducted from 1986 through the present in the United States and more than 100 other countries around the world.
  full-text     RKMA Business Reference EBooks
   Richard K. Miller & Associates (RKMA) publishes 12 biennial business reference handbooks focused on marketing and the consumer marketplace. Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. The handbooks include links to hundreds of websites for additional information.
  mixed     Small Business Collection (Gale)
   Provides access to academic journals and magazines perfect for both business school students and entrepreneurs. The database offers content that includes insights, tips, strategies and success stories.
  full-text     Small Business Reference Center (EBSCO)
   Provides up to date information on relevant topics from starting a company, operations management and sales to growing or rescuing a business. The database contains nearly 400 full-text periodicals and over 450 full-text reference books. There is also a collection of videos, small business start-up kits, and industry information.
  mixed     Small Business Resource Center (Gale)
   Search this database to learn how to start, finance or manage your small business. Resources include sample business plans, how to guides, articles and websites.
  full-text     Wall Street Journal
   Since July 1889 the Wall Street Journal has led the way in chronicling the rise of industries in America and around the world. The WSJ is a paper of record for world & US News, as well as business & financial news. NOTE to USERS: Users MUST create an account during initial sign in and will be registered as an NMHU user.
   Related Subjects  
  mixed     Hospitality, Tourism, and Leisure Collection (Gale)
   This special collection allows for focused study of all areas of the hospitality industry, including the cultural aspects of travel and leisure activities, the economic impact of tourism and more.